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Intellectual Property Policy

Last updated: February 1, 2026

Ownership of platform

Novitora intellectual property

All intellectual property rights in and to the Novitora platform, including but not limited to the following, are and shall remain the exclusive property of Uptraff Ltd:

  1. Software and Code: All source code, object code, algorithms, software libraries, APIs, and technical implementations that comprise the Novitora platform.
  2. Design and User Interface: The visual design, user interface elements, layouts, graphics, animations, and overall look and feel of the platform.
  3. Documentation: All user guides, API documentation, help articles, tutorials, and other written materials produced by Novitora.
  4. Databases and Data Structures: The organisation, structure, and arrangement of databases and data architectures used by the platform.
  5. Proprietary Technologies: File conversion engines, processing pipelines, optimisation algorithms, and any other proprietary technologies developed by or for Novitora.
  6. Trade Secrets: Any confidential business information, technical know-how, processes, and methodologies used in the operation of the platform.

Reservation of rights

All rights not expressly granted to you in our Terms of Service or this policy are reserved by Uptraff Ltd. Nothing in your use of the platform shall be construed as granting, by implication, estoppel, or otherwise, any licence or right to use any of Novitora's intellectual property except as expressly stated herein.

Restrictions

You may not, without our prior written consent:

  1. Copy, modify, adapt, translate, or create derivative works of any part of the platform.
  2. Reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code or underlying algorithms of the platform.
  3. Rent, lease, loan, sell, sublicence, distribute, or otherwise transfer access to the platform to any third party.
  4. Remove, alter, or obscure any copyright, trademark, or other proprietary notices on the platform.
  5. Use any automated means (including bots, scrapers, or crawlers) to access or collect content from the platform, except as explicitly permitted by our Terms of Service or a separate written agreement.

User Content ownership

Your rights

We respect your ownership of the content you upload to our platform:

  1. You retain ownership. You retain all intellectual property rights in and to the files, documents, images, and other content ("User Content") that you upload to Novitora for conversion.
  2. No claim of ownership. Novitora does not claim any ownership rights in your User Content. The act of uploading content to our platform and using our file conversion services does not transfer any ownership rights to us.
  3. Your responsibility. You are solely responsible for ensuring that you have all necessary rights, licences, and permissions to upload and convert your User Content using our platform.

Representations regarding User Content

By uploading User Content to Novitora, you represent and warrant that:

  1. You own the User Content or have obtained all necessary rights, licences, consents, and permissions to upload it and authorise Novitora to process it as described in our Terms of Service.
  2. Your User Content does not infringe, misappropriate, or violate the intellectual property rights, privacy rights, or any other rights of any third party.
  3. Your User Content does not contain any material that is unlawful, defamatory, obscene, or otherwise objectionable under applicable law.
  4. Your User Content does not contain any viruses, malware, or other harmful code.

Consequences of infringement

If we receive a credible claim that your User Content infringes a third party's intellectual property rights, we reserve the right to:

  1. Remove or disable access to the allegedly infringing content.
  2. Suspend or terminate your account in accordance with our Terms of Service.
  3. Cooperate with law enforcement or rights holders in the investigation of alleged infringement.

Licence grants

Licence from you to Novitora

By uploading User Content to our platform, you grant Novitora a limited, non-exclusive, royalty-free, worldwide licence to:

  1. Process your content: Access, store, copy, and process your User Content solely for the purpose of providing the file conversion services you have requested.
  2. Temporary storage: Store your User Content on our servers for the duration necessary to complete the conversion and make the converted file available for download.
  3. Technical operations: Create temporary copies of your User Content as necessary for load balancing, caching, and other technical operations required to deliver the service.

This licence is:

  1. Limited in purpose: It extends only to the activities necessary to provide the file conversion services you have requested.
  2. Limited in duration: It terminates automatically when your User Content is deleted from our servers, in accordance with our data retention policies.
  3. Non-transferable: We will not sublicence or transfer your User Content to any third party, except as necessary to provide the service (e.g., cloud hosting providers operating as our data processors under appropriate data processing agreements).

Licence from Novitora to you

Subject to your compliance with our Terms of Service, we grant you a limited, non-exclusive, non-transferable, revocable licence to:

  1. Access and use the Novitora platform for your personal or internal business purposes.
  2. Download and use converted files produced by the platform for any lawful purpose.
  3. Access and use our documentation and help resources in connection with your use of the platform.

This licence does not include the right to:

  1. Sublicence, resell, or redistribute the platform or any part thereof.
  2. Use the platform for purposes other than file conversion and related activities.
  3. Exceed any usage limits or restrictions that apply to your use of the platform.

Trademarks

Novitora trademarks

The following are trademarks, service marks, or trade names of Uptraff Ltd (collectively, "Novitora Marks"):

  1. The "Novitora" name and wordmark.
  2. The Novitora logo and any variations thereof.
  3. Any other names, logos, slogans, taglines, or designs used by Novitora to identify its products and services.

Trademark usage restrictions

You may not use the Novitora Marks without our prior written permission, except as follows:

  1. Fair Use: You may use the Novitora name in a purely descriptive or nominative sense to refer to our platform, provided that such use does not suggest endorsement, sponsorship, or affiliation with Novitora.
  2. Linking: You may use the Novitora name and logo to link to our website, provided that the use does not imply endorsement and complies with any brand guidelines we may publish.

You may not:

  1. Use the Novitora Marks in a manner that is likely to cause confusion about the source, sponsorship, or affiliation of your products or services.
  2. Incorporate the Novitora Marks into your own trademarks, product names, domain names, or social media handles.
  3. Use the Novitora Marks in a disparaging, defamatory, or otherwise objectionable manner.
  4. Modify, distort, or alter the Novitora Marks in any way.

Third-party trademarks

All third-party trademarks, service marks, logos, and trade names appearing on the Novitora platform are the property of their respective owners. Their presence on our platform does not constitute endorsement, sponsorship, or recommendation by Novitora or by the respective trademark owners.

Novitora respects the intellectual property rights of others and expects our users to do the same. All content on the Novitora platform is protected by copyright law, including:

  1. Website content, text, and literary works.
  2. Visual designs, graphics, illustrations, and photographs.
  3. Software and code.
  4. Audio and video content.
  5. Documentation and educational materials.

User obligations

When using the Novitora platform, you agree to:

  1. Not upload, convert, or distribute any content that infringes the copyright of any third party.
  2. Not use our platform to circumvent digital rights management (DRM) or other technical protection measures.
  3. Not use our file conversion services to reproduce, distribute, or publicly display copyrighted works without authorisation.
  4. Comply with all applicable copyright laws, including the Copyright, Designs and Patents Act 1988 (UK) and, where applicable, the EU Copyright Directive.

Repeat infringer policy

In accordance with applicable law, Novitora maintains a policy of terminating the accounts of users who are repeat infringers of copyright. We consider a "repeat infringer" to be a user who has been the subject of more than two valid infringement notices.

DMCA and takedown procedures

Notice and takedown

Although Novitora is a UK-based company, we respect the principles of the Digital Millennium Copyright Act (DMCA) and similar international frameworks for addressing copyright infringement. We also comply with the notice and takedown procedures under UK law.

If you believe that content available on or through Novitora infringes your copyright, you may submit a takedown notice to us containing the following information:

  1. Identification of the copyrighted work: A description of the copyrighted work that you claim has been infringed, or, if multiple works are involved, a representative list.
  2. Identification of the infringing material: A description of the material that you claim is infringing and its location on the platform, with sufficient detail to allow us to locate it.
  3. Your contact information: Your name, postal address, telephone number, and email address.
  4. Good faith statement: A statement that you have a good faith belief that the use of the material in the manner complained of is not authorised by the copyright owner, its agent, or the law.
  5. Accuracy statement: A statement, made under penalty of perjury (where applicable), that the information in the notice is accurate and that you are the copyright owner or are authorised to act on behalf of the copyright owner.
  6. Signature: Your physical or electronic signature (or that of a person authorised to act on your behalf).

Sending a notice

Please send copyright infringement notices to:

Email: legal@novitora.com

Subject: Copyright Infringement Notice

Postal Address: Uptraff Ltd Attn: Legal Department - Copyright 124 City Road London, England, EC1V 2NX

Counter-notice

If you believe that content you uploaded was removed or disabled as a result of a mistake or misidentification, you may submit a counter-notice containing:

  1. Identification of the material that has been removed or disabled and its former location.
  2. A statement under penalty of perjury (where applicable) that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification.
  3. Your name, address, telephone number, and email address.
  4. A statement that you consent to the jurisdiction of the courts of England and Wales for the resolution of any dispute.
  5. Your physical or electronic signature.

Process

Upon receiving a valid takedown notice:

  1. We will promptly remove or disable access to the allegedly infringing material.
  2. We will notify the user who uploaded the material of the takedown notice.
  3. If we receive a valid counter-notice, we will forward it to the complaining party and restore the material within 10 to 14 business days unless the complaining party notifies us of legal proceedings.
  4. We will maintain records of all notices and counter-notices received.

Third-party content

Third-party materials

The Novitora platform may include or reference content, software, or services provided by third parties:

  1. Open-Source Software: Novitora uses certain open-source software components, which are subject to their respective open-source licences. A list of open-source components and their licences is available upon request.
  2. Third-Party Services: Our platform may integrate with or link to third-party services. Your use of such services is subject to their respective terms of service and privacy policies.
  3. User-Generated Content: To the extent that any user-generated content is publicly available on our platform, it remains the property of the respective user and is subject to the licences described in this policy.

Attribution

Where required by applicable licences, we provide appropriate attribution to the creators of third-party content used in our platform. If you believe we have failed to provide proper attribution, please contact us at legal@novitora.com.

API and developer tools

API intellectual property

If Novitora provides API access or developer tools:

  1. API Terms: Use of our API is subject to our API Terms of Service, which supplement this policy and our general Terms of Service.
  2. API Licence: We grant API users a limited, non-exclusive, non-transferable licence to access and use our API solely for the purpose of integrating with the Novitora platform in accordance with our API documentation.
  3. Restrictions: You may not use our API to create a competing product or service, to scrape or harvest data from our platform, or for any purpose not expressly authorised by our API Terms of Service.
  4. Rate Limits: API usage is subject to rate limits and usage quotas as specified in our API documentation.

Developer content

Any applications, integrations, or content you create using our API:

  1. Must comply with our API Terms of Service and this Intellectual Property Policy.
  2. Must not infringe the intellectual property rights of Novitora or any third party.
  3. Must clearly indicate that they are not official Novitora products unless expressly authorised by us.
  4. Must not use the Novitora Marks in a manner that suggests endorsement or affiliation without our written consent.

Feedback and suggestions

Submission of Feedback

We welcome and appreciate feedback, suggestions, ideas, and proposals ("Feedback") from our users regarding the Novitora platform and services.

Ownership of Feedback

By submitting Feedback to Novitora, you agree that:

  1. Assignment of Rights: You assign to Novitora all right, title, and interest in and to the Feedback, including all intellectual property rights therein.
  2. No Obligation: Novitora is under no obligation to use, implement, or compensate you for any Feedback.
  3. No Confidentiality: Feedback is not submitted under any obligation of confidentiality, and Novitora may use, disclose, reproduce, and distribute Feedback freely without restriction.
  4. Waiver of Moral Rights: To the extent permitted by applicable law, including Section 77 and Section 80 of the Copyright, Designs and Patents Act 1988, you waive any moral rights you may have in the Feedback.

Purpose

This provision is necessary to allow us to improve our platform freely based on user input without the risk of intellectual property disputes. If you wish to share ideas that you consider proprietary or confidential, please contact us in advance to discuss an appropriate arrangement.

Enforcement

Monitoring

Novitora reserves the right, but is not obligated, to monitor the use of our platform for potential intellectual property infringements. We may use automated and manual methods to detect unauthorised use of copyrighted material or other intellectual property violations.

Actions

If we determine, in our sole discretion, that a violation of this Intellectual Property Policy has occurred, we may take one or more of the following actions:

  1. Issue a warning to the infringing user.
  2. Remove or disable access to the infringing content.
  3. Suspend or terminate the infringing user's account.
  4. Report the infringement to applicable law enforcement authorities.
  5. Pursue legal remedies, including injunctive relief and damages, in accordance with applicable law.

Cooperation with authorities

We will cooperate with law enforcement, regulatory authorities, and rights holders in the investigation and prosecution of intellectual property infringements, to the extent required or permitted by applicable law, including the UK GDPR, the Data Protection Act 2018, and the Copyright, Designs and Patents Act 1988.

Good faith

We will exercise good faith in enforcing this policy and will consider the circumstances of each case, including whether the alleged infringement was intentional, the severity of the infringement, and the user's history of compliance.

Dispute resolution

Informal resolution

If you have a dispute regarding intellectual property in connection with the Novitora platform, we encourage you to contact us first to attempt to resolve the matter informally:

We will endeavour to respond to your inquiry within 10 business days.

Formal proceedings

If informal resolution is not possible, disputes relating to this Intellectual Property Policy shall be governed by the laws of England and Wales and subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to this policy

We may update this Intellectual Property Policy from time to time to reflect changes in our practices, applicable law, or for other operational reasons. Material changes will be communicated through our website or by email. Your continued use of the Novitora platform after any such changes constitutes your acceptance of the updated policy.

Contact

If you have any questions, concerns, or requests regarding this Intellectual Property Policy, please contact us:

For copyright infringement notices, please follow the procedures described in the "DMCA and takedown procedures" section above.

This Intellectual Property Policy is effective as of 23 February 2026 and will be reviewed and updated periodically.